NOVEMBER 2016

Vimeo vs YouTube - Which One Is Suitable for Business?

by: Jim Ho (reading – 3.10. - 9.10.)

As a small business owner, you have to get your message across to your audience quickly and efficiently. Posting videos is one of the best ways to spread your message, and for this, it is better to go for a single video platform so that your audience doesn't get confused.

You have two options; YouTube and Vimeo. YouTube has a huge audience base but low video resolution while Vimeo has a relatively smaller audience base and higher video resolution. So, which platform should you post your videos on? You can make this decision based on the following criteria.

Quality:

YouTube:

According to statistics, about 1 billion people visit YouTube on a regular basis and about 170 million people visit Vimeo on a regular basis. YouTube has a large amount of audiences for small business to present their products or service.

YouTube is free to use and anyone with a Google account can upload their videos on the site making the competition more intense. Moreover, YouTube takes money from advertisers to show their business videos before the actual video is played. For your business, it can be a disadvantage because your competitors' video may get played before your own.

Advantage: YouTube is an ideal video platform having tons of users with diverse needs.

Vimeo:

As far as popularity goes, Vimeo is behind YouTube, but is more user-friendly. Besides, Vimeo contributors are higher quality and post more informative content. Since business accounts are not free on Vimeo, each company or business posts highest quality videos on Vimeo.

With respect to speed and technical quality of videos, both YouTube and Vimeo go side by side. Both the platforms allow you to play 1080p videos at 4k speed. But Vimeo offers another feature. It lets you know how many times a video is played and if the users finished watching the whole video.

Advantage: Vimeo offers relatively higher quality videos with more accurate statistics.

Reach

YouTube:

If your audience is not familiar with your product or service, Vimeo can help since it is more business centered and gives direct connection to your site. On the other hand, YouTube keeps visitors on its platform which can reduce the number of visitors to your site.

However, YouTube has an upside: it offers a much better search function, which returns a variety of videos on the basis of the keyword entered. On the other hand, Vimeo has to be more specific.

Since Google owns YouTube, users will get more results from YouTube than from Vimeo for a given search term.

Advantage: It's easier for users to search for a specific YouTube video on Google.

Vimeo:

Since anyone can use YouTube, the platform doesn't have a structured community unlike Vimeo. YouTube offers three privacy options but Vimeo offers six to satisfy your business needs.

Advantage: Vimeo has better classification into groups of users making it easier for you to get your message across to potential customers.

Benefits for Business

YouTube:
· YouTube offers following major benefits for business users:
· More traffic from Google
· Comments from users
· Free of cost hosting
· Advertising offers
· Huge audience
· HD videos with fast speed

Vimeo:
The advantages of Vimeo for businesses are as under:
· A controlled community
· Better statistics
· Smaller, professional audience
· Customer service support
· HD videos with fast speed

Conclusion

In a nutshell, if you want to reach a huge audience without spending a penny, you can go for YouTube. But if you need to send your message to a small audience tracking more statistics, you may want to go with Vimeo.

If you want to read about the Vimeo vs YouTube for business, you may want to visit this page.

About The Author

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Article Source: www.EzineArticles.com/expert/Jim_Ho/2224798




Mount Olympus - Climbing The Mountain Of The Gods

by: Daniel Hardie (reading – 10.10. - 16.10.)

Have you ever wondered whether Zeus still lives up on top of Olympus? Well now you can find out by climbing the mountain of the gods.

Olympus was thought to be the home of the 'Twelve Olympian Gods' many of which you have probably heard of; Zeus, Hera, Poseidon, Athena, Apollo, Artemis, Ares, Aphrodite, Hermes, Hephaestus, Hestia and Demeter were these twelve gods that resided on Mount Olympus.

In modern days mountain trekkers and adventurers of all types are climbing the mountain of the gods. In fact on an annual basis around 10,000 people attempt to reach the summit of Mount Olympus.

Mount Olympus has 52 peaks found on the Olympian Range which borders Macedonia and Thessaly. Its highest peak is known as Mytikas which reaches a height of 2,917 metres (9,570 ft) making it one of the tallest peaks in all of Europe.

The climbing adventures begin from Litochoro which is also known as the 'City of Gods'. From this town a road leads to the base of Mount Olympus so that you can start climbing the mountain of the gods.

Most levels of mountain climbers can achieve this climb however many will be unable to reach Mytikas, Mount Olympus' highest peak. The peak named Skala is yet another peak that is extremely treacherous to climb.

The mountain is picturesque landscape and is a mild climb for the most part. It's reaching the two peaks Mytikas and Skala that create a difficult challenge.

Reasons for scaling these difficult peaks come in many different forms; for example the more experienced climbers are looking that extra physical and mental challenges so choose the hardest route.

On the other hand many visitors which to at least attempt to make it up to Mytikas as it said to the be the home for Zeus, father of the Gods and where he would send his lightning bolts down to Earth.

So for those that have the purpose of climbing the mountain of the gods then this is the peak they are most likely targeting.

The atmosphere around the mountain of the gods is often overcast and the mountain tops are covered in light snow throughout most of the year. The ground is rocky for the most part and flora grows wildly towards the base of the mountain.

Mount Olympus is actually also recognized as a World's Biosphere Reserve and is protected as a National Park.

To climb the mountain of the gods you will need to leave fairly early in the morning as it takes a good chunk of your day to scale Mount Olympus and this will of course depend on your fitness level and what you stop to see on your walk.

Discover and explore the nature, the scenery and the ancient history that comes with Mount Olympus, the mountain of the gods.

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About The Author

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Article Source: www.EzineArticles.com/expert/Daniel_Hardie/758169




8 Ways to Accelerate Your Job Search On LinkedIn

by: Noelle Gross (reading – 17.10. - 23.10.)

Here's Why You're Not Seeing Results

LinkedIn®, much like your resume or network, requires a unique strategy when considering a holistic approach to the job search. Being on LinkedIn® without a strategy is like trying to reach a destination without a roadmap. In this post I am going to explain exactly how to use LinkedIn® to optimize your time and results when you enter this powerful career platform.

Here are 8 areas of focus you'll want to incorporate as you organize your job search strategy on LinkedIn®:

1. Networking

Networking is probably the number one reason for visiting LinkedIn® as it requires nothing more than one's ability to find and connect to the right people all with the click of a button. Try to set aside time to focus on growing your network in the right direction and don't get sucked into stalking ex-boyfriends (especially if you aren't anonymous in your LinkedIn® settings). Finding and connecting to the right people takes time so be sure to put this at the top of your job search checklist. It's still all about who you know in the world of networking so make a point to know a lot of people.

2. Research Career Paths

If you're like most job seekers I work with, you're not exactly sure what you want to do next. Never fear. LinkedIn® is an awesome tool for researching career paths. One piece of advice I always give my clients is spend time finding the person doing your dream job. Once you find that person, check out the companies at which he/she worked and the titles held. This will give you a sense for where you need to be or possible entry points. You might even take it one step further to schedule an informational interview!

3. Research Companies

LinkedIn® allows companies to make use of this powerful platform in order to share information about their culture, job openings and employees. If you're interested in finding your dream company, this is a great place to start. If you know your dream company but don't have an in at this time, check out similar companies or competitors to get an idea of how you can still be in the right space with similar organization.

4. Research Contacts

When you find your dream company or industry space, don't stop there. You'll want to dig deeper into the employees section to see if you know anyone who can give you an introduction or forward your resume to the hiring manager. This is probably one of the most valuable features on LinkedIn® as it can get you rather close to the person in charge of hiring if you maneuver around your contacts correctly.

5. Search & Apply For Jobs

The job search won't amount to much if you're not finding nor applying to jobs. LinkedIn® gets this just right and you'll want to include the LinkedIn job board in your list of favorites. (Hint: you can then look into your network to see how you are connected to the job poster and ask for an introduction). As I warn with all job search time, stick to a strict schedule and stay on target as the online job search can tend to suck you in and become a time waster.

6. Expand Your Visibility

If you're hoping to change careers or move up in ranks and stand out in front of the right people, you'll want to dedicate some time to increasing your visibility in the right spaces. You'll want to focus on firming up your profile brand as this will be your first impression. You'll also want to apply a value-adding content-sharing strategy so that people are looking to you as a thought leader. This will be a tremendous boost for your credibility and expertise in your target field. However don't just create noise. Be careful to really get your content strategy right!

7. Acquire Company Intel

This is a strategy you'll want to apply as you craft your resume and cover letter as well as prep for your interview. Companies are interested in hiring problem solvers and you'll need to demonstrate your knowledge about the business if you're going to wow the interviewer. LinkedIn® offers a wealth of company insights and recent news through their company pages. Look for trends, strategic moves, partnerships - anything that speaks to the big picture and cultural fit.

8. Acquire Hiring Manager Intel

Knowing who is reading your resume or who you'll be talking to in the interview is important because the hiring process is all about how your hiring manager will weigh in, on you. You'll want to get a sense for where they came from and how they ended up at your target company (Hint: this also makes for a great question in the Q&A process). You may also want to research your hiring manager to see if he/she is publishing on LinkedIn® Pulse. This will allow you to get on the same page as you prepare your interview answers and glean a glimpse into their school of thought on various issues.

Knowledge is power when it comes to your career and Noelle wants to share all her secrets to career success, starting today! For more great tips, tricks and career advice, be sure to check out http://www.ngcareerstrategy.com/blog/ You're also invited to access 2 FREE hiring-manager approved resumes. Sign up now: http://bit.ly/1Qp0P2h

About The Author

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Article Source: www.EzineArticles.com/expert/Noelle_Gross/1877044




Tattoos - Creative Means Of Self-expression

by: Kavita Martin (reading – 24.10. - 30.10.)

From the back alleys, carnivals, and speak free spots to roadsides in the downtowns, tattooing studios have journeyed a long way and from bodies of criminals and hooligans to those of educated and upper middle classes, the tattoo designs are leaving long lasting impression on majority today. Tattooing is a way of inserting color materials beneath the skins as what beautifully one said "it is a creative means of self-expression".

The history of tattoo dates back to 5000 years ago and one can find the traces of the art in Egyptian culture when women folks of monarchy were accustomed to flaunt splendid designs on their body parts to impress others. Derived from Tahitian word tatau or Polynesian ta-both mean striking mark, the word tattoo has a noticeable etymology.

Primarily, tattoos were popular among criminals and hooligans who got their body parts carved with subliminal, abstract, or blunt pictures to show off their defiance to rules and regulations. Come the 70s and tattoos got a way into the music industry. Especially, rock stars welcomed the piercing art to glorify their mesmerizing image in public. Rock maestro of Rolling Stones in 70s earned audience applause because of funky tattoos. Until 90s, the tattoos, however, had become popular self-expression forms of public figures sportsmen, fashion designers, musicians, artists, etc in America. Hipsters from public imitate the designs tattooed on skins of celebrities and laggards usually clamber aboard on the fashion bandwagon. To cut it short, in words of US Today, the once-rebel art has gained public interest in 90's.

Piercing body or inserting color substance beneath skins sound (look) horrible. Electric needles are said to have lessened pains. In US at least, government agencies have been strict in regulating 'tattoo profession' by formulating business rules and regulations. US perhaps saw first regulation of tattoo business in 1998 when graphic designer of Philadelphia, Pennsylvania, Patrick Levins was certified as tattoo art designer under new regulations.

Imitating traditions of Japan and China, US tattoo industry is throwing out raft of designs in market. Publications, offline and online, are treasure-troves of cutting-edge tattoo designs. But, as Marshall McLuhan, messenger of modern media, said in 60s 'media is an extension of humans', electronic publications have the edge over offline publications to promote innovative designs. Tattoo businesses are profitable in US and other North American markets. The tattoo is the sixth fastest growing retail industry in US. Understandably, designers can promote their new designs on websites easily and have opportunities to increase clienteles as fast as other online businesses do. Art website templates are the easiest and cost effective ways of setting up websites and tattoo designers can build professional online tattoo studios readily with art templates specifically predesigned for exhibiting and selling art designs. Built according to the needs and technical requirements of ecommerce, business templates are preferred to set up online shops for tattoos.

You will find striking similarities in tattoo traditions of US, Canada, and Mexico. The art form is popular among women. In fact, a Canadian study has found 80 per cent popularity of tattoos among local white suburban females. The art form is becoming a likeable carrier of introverted feelings for the masses-educated, affluent, or poor. Annual convention by National Tattoo Association in New Orleans is a manifestation of this.

About The Author

Kavita Martin is the director of Template Magician. Visit Templatemagician.com for Readymade online Art Templates, Website Templates and Art Website Templates. She has 10 years of experience in Web Design and Development field.

Article Source: http://www.articlesphere.com/Article/Tattoos---Creative-Means-Of-Self-expression/259347




An Introduction to Jiu Jitsu

by: Jill Smi (reading – 31.10. - 6.11.)

What Is Jiu Jitsu?

It is a Japanese form of martial art styles which consists of grappling and striking techniques. History shows that it was first introduced before 750 AD and reached its peak when Japan was united in the early 1600's.

The reason why Jiu Jitsu flourished was because no one was allowed to carry weapons anymore. This meant that the only way to protect yourself was through hand to hand combat which even someone smaller can do to win over a bigger and heavier opponent. In the years that followed, this martial art was taught to both the police and the army.

Jiu Jitsu is sometimes spelled as jujitsu. Regardless of how you spell it, in English means the practice of gentleness. This can only be achieved with proper timing and leverage so you are able to grab hold to your opponent and then execute a few strikes so this person is no longer a threat.

Aside from learning how to defend yourself, it changes you as a person since you become more calm and focused. Students will also be able to learn other values such as efficiency, patience, surrender and yielding.

In some schools, you will also learn how to fight using a variety of weapons, others will teach healing techniques like giving another person a massage and there are those that put a heavy value on the study of philosophical or spiritual concepts.

Jiu Jitsu gave rise to other martial arts forms. First is judo which is often compared to freestyle wrestling and while the two share many techniques, Judo focuses on self defense maneuvers so you are able to throw your opponent off balance and then execute a throw.

The other is Aikido as it uses hand techniques redirect the force used by the opponent. Once the threat is on the ground, you may use various painful hold techniques until he or she surrenders. If they don't, their elbow joint will be dislocated or rendered unconscious.

Jiu Jitsu is not a sport, it is unlike karate or tae kwon do, there are no competitions. However, the Brazilian form of Jiu Jitsu which was adapted from Judo is. The International Brazilian Jiu-Jitsu Federation (IBJJF) is a major governing body for Brazilian Jiu-Jitsu (BJJ) which hosts several of the biggest tournaments in the world, including the European Championships, Mundials and Pan American.

This was founded by Carlos Gracie, Jr., head of Gracie Barra and son of Carlos Gracie, the founder of this form of martial art. The IBJJF is closely tied to the Confederacao Brasileira de Jiu-Jitsu, sharing its rules and regulations.

Although Jiu Jitsu is quite old, its technique is visible in other martial arts. You will see this used by some fighters during mixed martial arts competitions like the Ultimate Fighting Championship which has become popular ever since this was first introduced in the early 1990's.

In fact, Royce Gracie used the Brazilian Jiu Jitsu technique and was the first, second, third and fourth champion of this tournament.

Anyone can learn Jiu Jitsu. This is the reason that it is often taught in self-defense classes so anyone who is under threat will be able to neutralize the attacker, escape and get help. All you have to do is find a gym which offers it to students.

About The Author

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Article Source: http://www.articlesphere.com/Article/An-Introduction-to-Jiu-Jitsu/207794