JUNE 2015

What Is Biodiesel Fuel

by: Naomi West (reading – 4.5. - 10.5.)

For several years people have been working to learn methods of saving their money. One of the ways that they try is through saving gas money. No individual likes to have to spend $2 a gallon to ensure that we have the ability to ride to work each day.

But before long that might all be just a memory. Biodiesel fuel is becoming more common as individuals are discovering the profits it has for not only our wallets - but also the environment we live in. This is a non petroleum established fuel that is produced up of alkyl esters.

The fuel is created when it is chemically reacted to lipids. The lipids utilized to produce it are commonly vegetable oil, animal fat, and alcohol. This fuel has the ability to be used alone or within an unmodified diesel engine car. This kind of fuel is lower in price than the petroleum that we use now because it uses natural ingredients.

The discharges that are sent into the atmosphere that occur from running a vehicle that functions with petroleum are damaging the environment and producing pollution in the air. It is steadily becoming a peril to everyone. Many people think it is the cause for global warming.

Biodiesel fuel on the other hand is an all natural type of fuel that is simple to produce, more low-priced, and burns cleaner emissions into the air. Many people have even found it is manageable to develop it in their own backyards with the proper equipment and directions.

The hopes of many of us is that petroleum will steadily pass out of the picture and we will be offered the opportunity to use Biodiesel in its stead. Already more and more vehicles are able to run on it with no troubles and they have the ability to go farther on a tank of it.

About The Author

Visit the author's web site at: www.makingbiodieselathome.org

Memory Improvement in a Nutshell

by: Greg Frost (reading – 11.5. - 17.5.)

Your mind is an amazing resource, and the first step towards utilizing this is to believe in the power of your mind. By doing so, you will be able to improve your memory, which is based on the power of your mind in processing and deducing. Why are some people able to have better memories than others? Studies have shown that 50% of brain power is nature, whilst the other 50% is nurture. Hence, memory techniques exist to assist us in improving our memory.

Everyone has greater memory capacity than they believe. Below, we bring you 3 quick ways to memory improvement in a nutshell, condensed for your convenience.

1) Primacy and Recency Effects

Changing tasks and taking strategic breaks in the middle of a task when you are studying is a great way to improve your memory of what you study. Taking breaks, especially in the middle of something might seem counterintuitive, but you will get exponentially better results from the time you put in. By studying smarter rather than harder, you can accomplish much more in much less time. Not only is it easier to remember something that you have left incomplete, it is also easier to remember what you do at the beginning and what you have done most recently.

2) Forgetting the Right Things

To develop your memory and increase efficiency, you must first choose the method of remembering that you want to focus on. For example, memorizing poetry will not help you to recall people’s names easily. In order to improve your memory, you must decide on the type of memory you want to achieve. Determine this based on your profession, or on your own specific requirements, questioning aspects such as “Is it necessary to have a good memory for names in my profession?” By analyzing your memory needs, you will have a more precise idea of what type of memory you should cultivate.

3) Making use of your Subconscious Mind

Whatever your mind dwells on before you go to bed becomes fodder for your subconscious mind. In order to harness its power, make a quick review of the material that you want to recall in an easily accessible format such as mind maps. You will find that this will greatly improve your memory on that material. For a heightened memory, go through the same material when you wake up the next day. You will experience a deeper understanding of the material, and this will make remembering it a breeze.

Try implementing these 3 quick and surefire ways in your everyday routine and memory work, and you will see them work for you. Not only will they assist you in recalling the material you need, you will find that with increased usage of these methods, your memory will become more alert and efficient as well.

About The Author

Greg Frost is an authority figure in the memory field and specializes in helping people deal with memory loss, improve their memory with memory techniques, and also develop their photographic memory. For more information on how you can improve your memory, visit this site: www.photographic-memory.org

Amazon.com - Jeff Bezos Success Factors

by: Evan Carmichael (reading – 18.5. - 24.5.)

Famous Quote
"Our vision is to be the world's most consumer-centric company, where customers can come to find anything they want to buy online."

Starting the Business

In 1994, Jeff Bezos at 30 was the youngest senior vice-president at D. E. Shaw and Co., the Wall Street Investment Firm, earning a six-figure salary. However, despite an assured future with expectations to rise further within the company, Bezos chose to walk away from it all and pursue what he envisioned to be a more promising venture. Upon first discovering the thundering growth of usage of the Internet (2,300% per month), he decided to start his own business on the, then, largely unmapped territory of the World Wide Web. The choice was a risky one to make since such companies were at that time largely untried, but Bezos recognized the possibilities that it offered.

He began by writing a list of products - from software to CDs to books - he could see selling well over the Internet. Books was settled on simply because of the vast number of titles available; booksellers are only able to sell a fraction of what could be purchased while an Internet based bookstore would not be limited by shelving space.

He stepped down from his position at D. E. Shaw and Co., and, with one million dollars raised from friends and family as capital, moved his family to Seattle. Seattle was the perfect choice because Bezos would have a wide range of choice in picking technologically savvy employees, and additionally, he would be close to Ingram Book Group's warehouse in Oregon. Work began in the garage of his rented house.

Building an Empire

Bezos, along with five employees, spent almost a year designing Amazon's easily navigable and user-friendly layout and working on the best ways to source books. With the idea that Amazon should not only be a place to buy books but could become a community of book-buyers, programs were developed to foster this atmosphere; one in particular allowed customers to write their own reviews of books and rate them. Another program was designed to suggest other books based what the customer has purchased previously.

Amazon.com, the self-proclaimed "Earth's Biggest Bookstore", was launched in July 1995 and rocketed forward with incredible success. By September 1996, more than 100 employees worked for Amazon and over $15.7 million in merchandise had been sold. In 1999, there were more than 3000 employees working for the company generating more than $610 million in sales for over 13 million customers globally. In 1999, Amazon.com accounted for 85% of the Internet's book sales. Despite this, Amazon did not make any profit over these first four years. Choosing to pour everything back into promotion and building Amazon's reputation as a recognizable brand name, Bezos was covetous of the number one spot before turning to his own personal profits.

Barnes & Noble felt threatened by this new presence on the Internet and set up its own e-store. Through a fiery marketing campaign, Barnes & Noble claimed that it could provide twice as many titles as Amazon. However, Barnes & Noble was behind the times as Bezos had by then already branched out into selling CDs through Amazon. No longer just "Earth's Biggest Bookstore", Amazon now boasted "Books, Music, and more". Just before the 1998 Christmas season, Bezos took Amazon yet another step further by expanding into toys and games. And he also instigated the "Shop the Web" program giving Amazon a commission when customers link to other (non-competing) retailer's sites. In 1999, Amazon bought a share of Drugstore.com and now became a pharmacy as well. Following the success of eBay and uBID, Amazon joined with Sotheby's Holdings Inc. and introduced sothebys.amazon.com, another online auction site.

As Amazon expands into the Web's first superstore and continues to change in order to accommodate new products, Bezos ever innovating e-commerce insists on putting the customer before everything else. And it has paid off. Amazon.com has become the template for the way in which an e-commerce business should be operated.

About The Author

Evan Carmichael is an entrepreneur and international speaker. Evan's website, www.evancarmichael.com/ is the world's #1 website for small business motivation and strategies. With over 180,000 monthly visitors, 900 contributing authors, and 13,000 pages of content no website shares more profiles of famous entrepreneurs and inspires more small business owners than EvanCarmichael.com. Evan has been interviewed by newspapers, radio stations, and television stations including The Globe and Mail, CHUM FM, CityTV, Global TV, OMNI TV, Enterprise, and the Toronto Sun.

The Differences between Spirits and Liqueurs

by: Derek Rogers (reading – 25.5. - 31.5.)

Spirits are produced by concentrating the alcohol in a ferment liquid through distillation whereby liqueur is a spirit that has been sweetened and flavoured. The concentration of the alcohol is normally between 37% and 43% for spirits versus 12% for table wines. Liqueurs are often used in cocktails as a base, although, they used to be used as a form of medicine in their origination.

Typically, the bases for spirits are fruit, grain or vegetable, or any sugar-based liquid that can be fermented. In grain based spirits, the initial fermentation turns the starch to sugar to be fermented. Certain spirits can only be made with a certain base and others can be made with different bases. For example, Vodka can be made with a grain, potato or sugar cane base whereby Brandy can only be made with grapes.

Cognac, Armagnac, Brandy, Grappa, Piscos and Trebbiano are examples of grape based spirits from different regions, with different types of grapes as their base. Calvados is an apple based spirit known as applejack in North America.

Whisky and Scotch are grain based spirits, where Scotch whiskey is a whiskey that contains a blend of more than one distillation, typically malt whisky and grain whisky. A single malt scotch whisky is the original whiskey that was produced from barley and distilled.

Rum is the most popular distilled spirit and typically made wherever sugar cane is grown, which is the base or sometimes molasses may be used. Depending on the still method used, pot or patent determines whether it is white rum or darker.

Gin is typically a compounded spirit from juniper, coriander, or citrus fruits and Schnapps is distilled from grain or potatoes and flavoured with caraway or aniseed.

Liqueurs generally fall into four categories, which are dairy liqueurs, bean or kernel liqueurs, herb liqueurs and fruit liqueurs. Liqueurs are more commonly known as names like Bailey’s Irish Cream, Creme de Menthe, Kahlua, Amaretto, Sloe Gin, Galliano, Southern Comfort or Grand Marnier, for example. These are popular liqueurs that are often used in cocktails, although they can also be drank by themselves.

The primary difference, when it comes to spirits and liqueurs is that they are the same, except for the added flavouring and sweetness that a liqueur is characterized by. When it comes to drinking, they carry higher alcohol content than wine and beer, because of the concentrated nature of the distillation or compounding processes. Typically, they are mixed with additional juices or flavouring to complement their base.

Both spirits and liqueurs can be added to some dishes when cooking and Jack Daniels grill items are popular on many American menus, using a whisky based marinade or barbeque sauce. Another popular dish is Tequila lime chicken, which has international flair and popularity on Latino menus. The list is endless, but one thing for certain is that the popularity of spirits and liqueurs is international and personal tastes have a wide variety of products to choose from.

About The Author

Derek Rogers is a freelance writer who writes for a number of UK businesses. For a large range of wines, spirits, liqueurs and whisky he recommends Alexander Hadleigh Wine Merchants & Importers, a leading provider of some of the finest Spirits and Liqueurs from around the World.