JULY 2012

The advantages and disadvantages of advertising

(reading – 4.6. - 10.6.)

Advertising is the name given to the process of commercial promotion of goods and services in order to increase its sales. Advertising can be done by means of a number of mediums like television, newspapers, wall paintings, billboards, magazines, Internet, by the word-of-mouth and in many other ways. Advertising informs the buyers about the availability of a certain product or service in the market and encourages them to buy it.

The main objectives of advertising are:
* Increasing the usage of a certain product and hence acquiring more orders.
* Creating new customers and increasing brand recognition.
* To obtain feedback from customers regarding a certain product.
* To indicate introduction of new products or replacement of old ones.

Advertising has a number of uses. Apart from promoting commercial goods, advertising can also be used to educate and motivate the public about non-commercial issues such as AIDS, deforestation, family planning, etc. It is a powerful media which is capable of reaching to the far out masses. Nowadays we find many ads on the internet also. These ads in most cases, have been successful in connecting the user with the information he requires. To prevent complete commercialization of electronic media, some countries have made it mandatory for broadcasters to air some advertisements related to consumer interest. These public advertisements educate people of that country on a number of social and moral issues.

However, some people are very keen on exposing the negative side of advertising. The impact that advertisements cause depends on the state of mind of an individual and his past experiences. For instance, young kids will be easily attracted by the false claims made in advertisements. People are also arguing about the increase in consumption of substances like alcohol and cigarettes after viewing the ads. Excessive advertising has become a nuisance in most cities of the world. Manufacturers easily make false claims about any product and influence the minds of the people. To confront this problem, companies are being asked to withdraw any false and negative claims made in their ads and also being made to pay a fine for these false claims.



A Quick Guide to Cyprus

(reading – 11.6. - 17.6.)

Located strategically in the Mediterranean Sea, Cyprus is the third largest among all the Mediterranean islands. It offers easy access to Egypt, Israel, Lebanon, Syria, Rhodes and Turkey, among other countries. Cyprus is mainly divided into the Republic of Cyprus in the south and the Turkish Republic of Northern Cyprus in the north. There’s a buffer zone which separates these two segments and two bases, namely, Akrotiri and Dhekelia, are under British Sovereignty.

The climate in Cyprus is described as subtropical so rains are expected in the winter and summers are usually dry. It has a total land area of 3,572 square miles and total population of 1,088,503 according to 2010 estimates. The majority of the population is Greek (77 percent) and the minority is composed of Turkish (18 percent) and others (5 percent). It follows that the official languages in Cyprus are Greek and Turkish. The currency used in Cyprus is the Euro. If you are planning to visit Cyprus, you will be pleased to know that it has a lot of great attractions. Here’s a quick guide to the best things to do in Cyprus.

Sun and Sea
If you love the sun and sea, you will surely fall in love with Cyprus’ vast array of magnificent beaches and coasts. Whether you want to go snorkelling, scuba diving, jogging or just spend some quality time with your family, there’s a beach where you can fulfil all your desires. One of the most popular beaches in Cyprus is Phinikoudes Beach. Measured at 500 meters in length, the sand of the beach is described as fine grey. There are lots of amenities at or around Phinikoudes such as mini markets, shopping centre, restaurants, showers, toilets, changing rooms, umbrellas, and water sports. For a more secluded beach, try Kapparis Beach, which is frequented by the locals. The beach is characterized by clear shallow waters and golden sand. Basic facilities are available but they are not as plentiful as what you will find at Phinikoudes Beach. Another interesting beach is Pachyammos Bay located at the Pafos tourist area. This is a very good place to swim because there are very few rocks on this narrow sandy beach. There are lots of accommodations, restaurants, bars and facilities at Pachyammos Bay. All these beaches hold the Blue Flag accreditation.

Paphos Harbour and Castle
It’s no wonder that Paphos Harbour and Castle is one of the most visited places in western Cyprus. At the harbour, you will get a sense of life in Cyprus as you dine in one of the fine Mediterranean restaurants or lose yourself in the many cultural and musical events. It’s a good idea to try to time your Cyprus holiday so that you can take part in the Paphos Aphrodite Festival, which is the most anticipated event in the region. The most imposing structure at the harbour is the Paphos Castle so it’s almost compulsory to pay a visit to this historical building. A fort guarded the entrance to the harbour since the times of the Byzantines. After the Ottomans invaded Paphos, they rebuilt the fort which was destroyed by the Venetians in 1570, culminating in its present form. Today, Paphos Castle is a UNESCO World Heritage site.

Troodos Mountains
Located in central Cyprus, the Troodos Mountain range offers an intoxicating dose of Byzantine churches and monasteries, picturesque mountain villages, pristine wonders of nature, and lots more. Some of Byzantine churches listed as UNESCO World Heritage Sites in Troodos Mountains are Assinou, Tomiou Stvrou at Pelendri, Panayia Podithou, Panayia tou Araka, Panayia tou Moutoula, and Stavros tou Ayiasmati. As for the mountain villages, you can visit Galata, Arsos, Kourdali, Agros, Pelendri, Omodos, Marathassa Valley, Dora, and others to gain a perspective on the unique lifestyle of the people. During the winter, you can go up to Mount Olympus for some skiing fun. In the summer, you can take a hike on one of the trails to experience the diverse natural beauty of Troodos Mountains.

Cyprus Museum
Possibly the most important museum in the country, the Cyprus Museum is located in the Nicosia, the capital. In the museum, you will find the world’s largest collection of Cypriot antiquities. From the Stone Age, Bronze Age through to the Byzantine Empire, these artefacts provide a vital glimpse into the history of Cyprus. Some of the notable exhibits are the Status of Zeus, Neolithic artefacts, Enkomi treasures, Mycenaean bronze and pottery, Statue of Spetimius Severus, and Lambousa treasure.

Kyrenia Harbour and Castle
No holiday in North Cyprus can be complete without a visit to Kyrenia Harbour and Castle. Here, you will drink the rich, flavourful Turkish coffee, and dine in restaurants with a distinctive Turkish influence. It’s always a great pleasure to sit at the harbour and enjoy the scenery, waiting for the sun to set. Once the sun sets, Kyrenia Harbour bursts into live with live music and lots of activities. Then, there’s also the Kyrenia Castle which was believed to be originally built by the Byzantines to ward off the Arabian invaders in the 7th century. Between 1208 to 1211, John d’lbelin expanded and improved the castle by building a new entrance, dungeons, embrasures for archers, and towers. When the Venetians conquered Cyprus in 1540, they made additions, culminating in the present form. Inside the Kyrenia Castle, you can visit the Shipwreck Museum and the Church of St. George.

St. Hilarion Castle
Another top attraction in North Cyprus is St. Hilarion Castle, located at the Kyrenia mountain range. According to legend, the name of the castle was derived from a monk who lived at the spot where the castle was built. During his time, the mountain was infested with demons that tempted him from day to night. However, their attempts fell on deaf ears because he was stone deaf! Greatly discouraged, the demons left the mountain in peace. After his death, St. Hilarion was buried at the site and a Byzantine chapel and monastery was constructed around the 10th century. St. Hilarion Castle is also famous because it was rumoured that Walt Disney used it as a model for his rendition of the castle in “Snow White and the Seven Dwarfs”. As you climb towards the castle, you may understand why he would do such a thing.



Brief History of Cloud Computing

by: Tyler Farell (reading – 18.6. - 24.6.)

Various websites that offer actively accessible information on the World Wide Web, rapidly influence much online communication and participation. Cloud computing started the history of internet this way.

Every discovery that is very obvious today has its own obvious history of how professionals or even ordinary man discover or created them. To many people, Cloud Computing was an indistinguishable and unclear word for a very unpredictable and far-away outlook of the future in which computing would take place in a little distant location. Numerous numbers of men see cloud computing as being too multifarious and advanced. Actually this statement can be answered by many website found the World Wide Web browsing itself. Because of this major innovation it’s extremely simple to search websites out there that give clear details it in a incredibly easy way.

Perhaps, anyone of us is not sure about the real history of cloud computing but maybe many people would agree that this is a product of intelligence and strong brain storming of some professionals. Yes! Maybe we can have an uncertain a sudden glance over the account or history of the cloud computing but with help of many information center now we might clear some things up about this especial type of hosting.

Looking back the history, in the middle 90’s we really ongoing to observe a few internet programs like Yahoo and Google. These types of sites all offer enthusiastically easy to get to information on the World Wide Web. The site rapidly persuades much online communication and involvement. This is where cloud computing first really started in the history of internet. Subsequently, come up to the blast of business and computer industry happens half of the 90’s. In the midst of various sites similar to Amazon and eBay amazingly made more and more accepted and persist today. By means of cloud services, societal media came after that and out of the blue many people started to see cloud computing and made some innovation that is seen today. Myspace, Facebook and Twitter in a little while go after and these group effort and networking apparatus follow standard and principle of cloud computing used by businesses today.

At some point, we would not be amazed and shocked to see some very large businesses with clouds of their own property and a number of structured integrators who continue clouds to service their customers’ desires.

About The Author

Tyler Farell is a auto enthusiast who writes on Cloud Computing related news and topics. Click To Get Updated Information On Cloud Computing.

The author invites you to visit: www.mycloudcomputingreviews.com



Coffee Beans Buying Guide

by: Agnes Celina (reading – 25.6. - 1.7.)

For centuries, coffee has been one of the most beloved drinks worldwide. Whether in a coffee shop, a restaurant or at home, People around the world drink it and enjoy it. Coffee has many varieties and tastes. One drink of coffee does not always resemble another.

Coffee beans make a huge difference when it comes to the taste of coffee. Good quality beans are the first and most important step to achieving a great quality drink. But with so many varieties on offer, it might be a daunting experience to make your selection. That’s why while choosing coffee beans you should have at least a basic knowledge about the subject and make sure your supplier is a professional and only offers good quality ingredients.

The main types of coffee beans come from Coffea Arabica and Coffea Robusta. Coffea Arabica is considered a higher quality ingredient, but Robusta may also produce a decent drink. Other species like Coffea Liberica and Coffea Stenophylla are less commercially successful.

Another important factor to consider when buying beans is their geographic origin. Coffea Arabica growing in India may produce a totally different flavor than the ones raised in Central America. Even within those regions you may find “sub-regions” that will produce various flavors. So consult your supplier as to the source of the ingredients and their respective flavors.

The roasting process is also a very important influencer on the ingredients’ quality. While you can find good commercial coffee beans, artisanal coffee roasters produce the best quality ones. Blends potentially produce better flavors.

Once you have established the source and types of coffee beans that you want to buy make sure you follow these steps, which will help you ensure you buy good quality ingredients:

1.Predetermine what kind of flavor you enjoy: mild or full-bodied, floral-tasting, nutty or winy, and so on, and select the products accordingly

2.Buy freshly roasted beans, for the best quality drink

3.Smell them Good quality beans look and smell appetizing

4.Taste before you make your purchase You can tell which ingredients taste well even in their “raw” shape

5.Check whether they are broken or splintered “Damaged” ingredients will also damage the quality of the drink they make

Paying attention to the advice offered in this article will help you make a better, more educated purchase when you start your journey towards the best coffee for you. However, there is nothing better than experimenting. After you try a few types of beans, from various sources and roasters, you will eventually land on the one best suited for you.

About The Author

Philip Barton is the author of this article on Espresso Coffee.

Find more information on Coffee Equipment here: www.roaste.com